I went there Saturday after a trip to Atlantis. The prices are certainly high, but the selection is unbeleivable. It's a huge place, in Metro New York with a big rent or high taxes if he owns. Imagine his electric bill. He's not some guy with 20 tanks in his basement with 1000's of fry he'd love to get $4 each for. That said, if you have an established tank and need something big, you can go there and pick it out. The pirahna selection blew my mind. Would I pay $500 for 1 or $500 for a ray? Maybe not right now, but if I ever decided too, I would go there.

there shipping better be awfully cheap
