You could make your arowana's own food and add a lot of astaxanthin to it to make your arowana keep its red.
For example, I remember reading this "recipe" a while back...'
You basically take a bunch of meats, like beef heart, shrimp (prawns, I'm guessing, are the same as shrimp), a lot of seafood, you know? Then you chop it all up into small pieces and mix in a bunch of astaxanthin in it. I think you can buy it on the web. They sell it in bags (it's a red powder). You mix it all in good, and then you spread it in sheets and freeze it.
When feeding time comes, just cut/break it into pieces and drop it in the water. It's like regular store-bought frozen food in that it'll melt in about 1.2 seconds LOL.