Starting fish food company need help
- Thread starter ThomasL
- Start date
Something like Massivore but far cheaper...Seriously though you've already got some tough,well established brands and products out there so your work is cut out for you.Good luck.
Alright thx I'll try to make it cheap but it's hard
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Plenty of natural aquatic ingredients, low filler products (wheat, soy, etc), soft consistency/texture and low odor
Odor seems to be a big issue with some of the foods out there - so you will want to try to make a play where yours doesn't smell as bad.
Don't forget to test the foods! If fish don't like it… you know what happens… you won't sell any. Test it out on a wide variety of fish before you put a lot of money/time/effort into any one product.
Don't forget to test the foods! If fish don't like it… you know what happens… you won't sell any. Test it out on a wide variety of fish before you put a lot of money/time/effort into any one product.
Odor is tough. The fish keeper doesn't like it, but the fish does. Odor also means it's fresh, if it's supposedly filled with fish but has no fish smell, that's a little fishy (yea...I went there).
There are also competitors to massivore. If you look at kens fish they have their own brands. They also make it simple and break it down by ingredient if you want it cheaper. You can also go even cheaper and get really off brand stuff on eBay, I bought freeze dried blood worms like that at half the price of the next closest place.
If you want my advice you have two options. Either think of something new (different ingredients, marketing, etc) to break into an already saturated market or don't waste your life savings on even trying. You won't win competing on price alone, it's already a low profit margin business at the current prices.
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There are also competitors to massivore. If you look at kens fish they have their own brands. They also make it simple and break it down by ingredient if you want it cheaper. You can also go even cheaper and get really off brand stuff on eBay, I bought freeze dried blood worms like that at half the price of the next closest place.
If you want my advice you have two options. Either think of something new (different ingredients, marketing, etc) to break into an already saturated market or don't waste your life savings on even trying. You won't win competing on price alone, it's already a low profit margin business at the current prices.
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Was thinking of dealing with odor by drying mysis shrimp, anchovies, and cut pieces of tilapia I hope that will be unique enough and will compete with jumbo krill
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So you have chosen to go freeze dried? It's good to start with one venture (FD, versus frozen, versus, etc) - This will help you streamline the process, and to build a business and customer base. Then, when you are doing well with your product, you can start introdcing other options.
You will obviously want to build relationships with the sources of these ingredients - wholesaler, or direct. Then, you will want to test out different processes to make sure you are successful in freeze-drying, etc. (Or are you sun-drying, oven drying etc?)
I would write down a clear outline of what you want to offer, and the steps from a concept, to a finished product, and then do taste tests, literally, while at the same time, think of your branding. You want it to stand out - since there are so many different ones out there today, that you need something that will set you apart from the rest. (This could be price, the brand, the packaging, etc.) And then I would do a door to door with local stores to get your foot in the market, literally. (Do the same here, too.)
I have a rare plant business, that I started from scratch, so I know exactly what you are going through, and it takes a lot of thinking and planning, but most importantly - doing. The "doing" is the only way to get the necessary trial and error, which will show you what works, and what doesn't.
But - the first question you need to answer for yourself - is; is this just a hobby, or will this be your life? To make it successful, despite obstacles, you need to live and breathe the business.
You will obviously want to build relationships with the sources of these ingredients - wholesaler, or direct. Then, you will want to test out different processes to make sure you are successful in freeze-drying, etc. (Or are you sun-drying, oven drying etc?)
I would write down a clear outline of what you want to offer, and the steps from a concept, to a finished product, and then do taste tests, literally, while at the same time, think of your branding. You want it to stand out - since there are so many different ones out there today, that you need something that will set you apart from the rest. (This could be price, the brand, the packaging, etc.) And then I would do a door to door with local stores to get your foot in the market, literally. (Do the same here, too.)
I have a rare plant business, that I started from scratch, so I know exactly what you are going through, and it takes a lot of thinking and planning, but most importantly - doing. The "doing" is the only way to get the necessary trial and error, which will show you what works, and what doesn't.
But - the first question you need to answer for yourself - is; is this just a hobby, or will this be your life? To make it successful, despite obstacles, you need to live and breathe the business.
I will go oven or sun dried. But I really appreciate the help
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