Actually I thought the rest of the band did form under a new name when Brad Nowell died, Long Beach Dub All Stars. Which makes the whole thing more odd and makes me agree with you that it is a marketing strategy. Maybe they were'nt filling the seats anymore so they start milking the Sublime cash cow again? I have been a huge Sublime fan for more than a decade but I must say I am not too excited for this "reunion". Although I will be helping to milk the Phish reunion tour cash cow this summer!