I just wish the show had a little more meat and potatoes. It is on ANIMAL PLANET so I guess I expected it to be a little more informative.
If you watched the first season or two of American Chopper, remember how the shows were 75% ish about the bike and how it was built? It wasn't until later seasons that they started really fleshing out the characters. After we got to know them and care for them.
This show seems to want to jump past all the set up right to the fluff of a disfunctional family business. You could drop just about any business behind these characters and it wouldn't matter. If I didn't know any better I'd say these guys were "Everybody Loves Raymond" understudies.
Would it kill their target audience if they gave us a few seconds of information about the hardware and techniques every now and then? What kind of filters did you choose? Why? GPH? UV? What are you doing to the tank from the time you fill it with a hose and the time you put the fish in? Exactly how much time is it? etc...
I don't believe their target audience would change the channel if they spent a little time on it. It doesn't have to be how-to. Just take one step in the direction of reality...you know, for your reality TV show.