If you want to lower your nitrates, and doing water changes isn't getting you there since your tap water has them (definitely check into why it is over 10ppm), there are a few ways to do this. The easiest and cheapest route you have already started trying: plants in the tank. Personally I have found that pothos work extremely well, but they CANNOT be submerged - only the roots can be in the water. If submerged, pothos will begin to die which will cause nitrates to be released - the opposite of what you want. Also, it may take a month or two for you to notice a measurable difference after adding the pothos, as it can take some time for the plant to get accustomed to its new environment.
I will refer you to two other threads about using plants to aid in filtration - they both focus on pothos for the most part.
http://www.monsterfishkeepers.com/f...ly-filtration-(why-not-popular-in-the-hobby-)
http://www.monsterfishkeepers.com/forums/showthread.php?504763-Cheap-plants-less-nitrate!-POTHOS
I will refer you to two other threads about using plants to aid in filtration - they both focus on pothos for the most part.
http://www.monsterfishkeepers.com/f...ly-filtration-(why-not-popular-in-the-hobby-)
http://www.monsterfishkeepers.com/forums/showthread.php?504763-Cheap-plants-less-nitrate!-POTHOS