Chili's (Baby Back Ribs) is a popular advertising jingle used in Chili's Restaurant commercials to advertise the restaurants line of baby back ribs. The ad features a doo-wop quartet singing a cappella. Three phrases from the song have entered American popular culture:
A baritone voice, staccato: "I want my baby back, baby back, baby back, I want my baby back, baby back, baby back... "
A tenor voice: "Chilliiiiiiis (fermata), babybaaack riiibbs"
A Basso profondo voice: "BARBECUE SAUCE".
The song was written by Tom Faulkner and the ad was developed by GSD&M of Austin, Texas. Subsequent versions of the popular commercial and its catchy jingle have included *NSYNC, Evander Holyfield, and Dominique Dawes. The jingle was quoted (and perverted) by the character Fat Bastard (Mike Myers) in the movie Austin Powers: The Spy Who Shagged Me. It has also been sung on the sitcoms Will & Grace, The War at Home and The Office.
Advertising Age magazine named the song first on its list of "10 songs most likely to get stuck in your head" in 2004.
