I disagree with this statement; "more is always better as the heater will work less if its stronger".
Electronic devices most often fail when first turned on rather than while they are running. Think about when a light bulb fails. It almost always fails when you first turn it on.
Same is true for a heater. A low wattage heater that is on most of the day will last longer than a high wattage one that constantly cycles on and off. Higher wattage means higher electric current flow; which is hard on bi-metal contacts or solid state switches.