It's often sold as a "red terror", much to the disappointment of whoever purchases it expecting a true A. festae. Which is why the uro is commonly referred to as the "false red terror".
Unfortunately, being commonly mistaken for A. festae gets them frequently compared to A. festae and being tagged the ugly sister. A sad deal considering they're an amazingly beautiful fish on their own and IMO much more personable than A. festae, just not given the time of day when compared to the prettier sister.