First off, the US has pretty much zero control on advertising, so put about zero stock into claims like "100% blah blah" no matter what you are buying. For this, what is it saying is 100% of the monomer is silicone, as opposed to a hydrocarbon (which would be cheaper for them, like a cardboard filler in dog food), but even the aquarium safe ones are not 100% silicone as there are initiators in there.