Typical LFS just see the word "flowerhorn" and think $$$$, regardless of quality. They'll charge 70 dollars for a 4" classic ZZ with no pearls or head, they have no clue. I can understand why you'd be vexed as to why they're so expensive, I am too. LFS grade flowerhorns should be the same price as any other CA cichlid, in my opinion (I'm sure others agree). They're mostly expensive because of greed. People want money. They see masterpieces selling for high dollar and think their low grade fish can fetch a similar amount because they don't understand the hobby. It's not long before the going rate for a 1.5" fry is 15 bucks like it is here in Minnesota.