The Xbox One is official, and with it comes its new used game policy, well the lack thereof it. The Xbox One is already poised to kill off the used game market; consumers who purchase used Xbox One games will have to pay the same full retail price of the title to obtain the CD key to install and play it on their console. You can read a full rundown of the new policy here.
But there’s another huge market Microsoft has essentially killed off as well – game rentals. Services like GameFly, which offer customers the ability to rent any title they want and keep the disc as long as their subscription is active and then send it back for a different disc title (think Netflix for video games), won’t be able to recycle the discs around customer to customer. Once the first GameFly customer to receive the new disc enters the CD key, that key is rendered useless going forward, and would require either GameFly or the customer to purchase another key. Furthermore, since all games must be installed to the hard disk, after entering the CD key there’s nothing keeping – at least at this point – customers from returning the now useless disc to GameFly and playing the game they never paid to keep forever.
For GameFly, the economics of having to repurchase $60 CD keys each time a customer returns a title isn’t doable, and would quickly either bankrupt the company, or force them to charge more money to customers per month which in turn will drive a higher churn rate. We reached out to GameFly about their views about Microsoft’s new used game policy and how it will affect GameFly and Xbox One customers. GameFly was not willing to comment on the matter at this time instead telling Mind Of The Geek:
GameFly will not be making any statements until more information is released by Microsoft.” – GameFly
Microsoft has already brought the gaming community into an uproar over this new used games policy, which even extends to the inability to share your games with friends, something gamers often do. The games rental market is crucial to the survival of many smaller titles, as gamers are much more willing to give a new or lesser known title a shot if they can rent it on GameFly and then decide if it’s worth the $60.
Now not only has Microsoft declared war on gamers, they’ve done so with large corporations that are the backbone of what keeps their consoles selling, and developers trying out new IP’s instead of the tired sequel upon sequel. With Sony already confirming no such console wide DRM will exist for Playstation 4 titles (although they haven’t formally announced their used game policy), and a free online element, Microsoft may be looking at joining the ranks of the Wii U in the poor sales club.
Microsoft could arrange some sort of deal with GameFly to generate CD keys, however, at this point it appears that gamers won’t be playing rented or used games on the Xbox One this fall.
http://www.mindofthegeek.com/2013/05/22/xbox-one-used-games-gamefly-rentals/
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