Are you talking about the Westin Swim swimbait/jerkbait?
Its a good bait, my friend got a 106cm pike on the 10cm version and we have gotten lots of pike on both the small and big one. Next time your in a fishing shop look for Svartzonker, its ABU but designed by special guy called Claes Claesson and it should be very good. I have only gotten a chance to try out the McRubber softbait he has done and its good. Do you guys have stuff like Savage Gear, just curious, they do these rubber eels called Real Eel that are great. You can get them in a 30cm version that only weighs like 50 grams unrigged but big profile in the water, like a huge grub. If you wanna watch some cool fishing videoes, mostly pike however they also quite alot of zander, and perch, some trout and cod, and just a bit of everything, they also do some musky fishing and bass, but rarely, Kanalgratisdotse is a great channel on youtube. Big brands like StrikePro, Svartzonker / Abu and stuff come there and do shows, its a swedish channel so some videoes are swedish most english, you might like it.
https://www.youtube.com/channel/UCwTrHPEglCkDz54iSg9ss9Q