You keep asking what consumers would do if the roles were reversed,that's besides the point as I only look at this from a consumer's point of view...no need to go into hypothetics and yeah,it is greed whether it's two cents or two bucks.The link that I referred to that West posted clearly pointed out how the company has prospered and has done better than they were projected to in a certain quarter..so what do they do?...Raise prices to rake in more money.