The largest exodus occurred on MFK when several yrs ago the servers kept going down, in some cases for days at a time. This is most likely the crash that some folks are referring to.
This is what people are talking about when they talk about the crash.
I overly dramatize it by referring to it as the Great Server Crash of May 2015. This was the event that broke MFK and came danger close to killing it. I dramatize it in this manner because everything in this community can really be broken down into before the Crash and after the Crash.
In May of 2015, we were using an old version of vBulletin, we were hosted on old servers and the app we were using was ten years old and no longer supported. The problem began in May when the servers started struggling to handle the load of activity. We'd have periodic outages from time to time. Not enough to break the forum, but enough to disrupt people's use of the forum. By the time June rolled around however, we started having major server crashes that would put the site down for days at a time.
When we eventually got the server issue fixed, everything had changed. We were forced to update the software of the forum itself, which killed off the app, as the 2005 era app software was incompatible with the new xenforo forum software.
By the time we had brought MFK through the painful and long process of getting servers, updating our software, and becoming stable again, roughly a month had passed and most of MFK's community had left to Facebook to try to get a fish fix.
Once that diaspora happened, MFK lost its de facto monopoly on the fish hobby. Fortunately though, we were able to retain our position as a keystone part of the hobby by using the social media outlets to raise awareness of our survival rather than attempting to compete with them. As a result of that, there is now a de facto new third leg to the Administration team of the Monster Aquaria Network along side of MFK and AC that is focused on social media content which is currently being led by
Gr8KarmaSF
as our Social Media Manager.
Without the utter monopoly on the fish hobby, MFK was forced to adapt and grow over the past five years in order to survive. It is a very different place than that which it was before. The level of
traffic is roughly the same as pre Crash levels, but the level of
activity is still down. This is an unavoidable consequence of what was formerly traffic that belonged almost exclusively to MFK being scattered to the winds throughout MFK, Facebook, IG and other social media outlets now.
Combine all of THAT with the fact that the Crash took place at a time when the economy had only just really started to recover meaningfully after the 2008/9 Great Recession, which had served to severely restrict the money coming into the hobby, and it was unavoidable that MFK would not survive the tribulations of the first half of the last decade unchanged. If one goes back and reviews the activity from the past, it is fairly obvious that the quantity of threads started dropping off most quickly in the 2010 economic valley. By the time 2015 had happened, the MFK landscape had already contracted exponentially, but it was based on a stable cadre of experienced MFKers who served as the backbone of the community. The Crash of May 2015 broke that backbone.
There's a solid argument to be made that MFK is diminished from what it used to be. MFK in the old days really was about a tank size more than a mindset; and no one can deny that that it has changed. Far fewer people can afford that tank size these days. I can understand why some say that change to our hobby isn't for the better, and I understand and kind of agree.
Still though, MFK did what it had to do in order to survive. The US and world economies have changed on very fundamental levels since the Recession, and MFK wasn't immune to that. There just isn't as much money for giant tanks, and I expect the current economic environment won't help the fish hobby get back to giant tanks any time soon. MFK has changed, right along with the rest of the world, but we're still here. Rather than focusing on the success of a giant tank, we're focusing on the mindset that leads to the creation of that success.
Hence, MFK is a mindset, not a tank size.
I hope that we as a community can continue to grow and do great things, and eventually encounter another golden age for our community as MFK and the world recover and grow together.