I live in a small town. The next closest town is over thirty miles away in another state. In the past sixteen years, at least nine LFS/LPS have opened and closed. The last one that closed its doors had the most beautiful tanks--and was open less than one year. There is only one LFS in our area now, and they now sell a few birds and rodents in addition to fish. It is too small an operation to hire help, and the owner who obviously dearly loves his fish, has to do everything. He is virtually tied down to his business and cannot even consider ever going on a vacation or taking time off. The few filters and other items he has on hand are overpriced. He has to order just about everything. As a consumer, I want my dollar to go the farthest it can. By ordering online, I can get equipment cheaper, faster and save myself a second seventy mile drive picking up an ordered item from the LFS. Why should I buy a Freshwater Master Test Kit for $36, when I can buy the same thing online for $14 plus change? By not making all my fish and pet purchases from the local LPSs I have inadvertently contributed to their closings. However, I do have the right to choose the charities I wish to support. At the end of the year, supporting my LFS does not qualify as "charitable contributions" with the IRS.
My observations are that owning a LFS is fiscally risky business--at least in small rural towns. If you took the monthly overhead and added in the minimal amount you need to be paid to make it worth your while, and divided the total by the days in a month the shop is open, you would have the minimal amount of sales each day you would need to survive. I think a person could very quickly become very desperate to make any kind of a sale, if that's what it took to keep the business from going under. If a person were financially independent, and didn't mind putting money into the business every month (sort of as a hobby), owning an LFS could be "fun". But if a person had that kind of money, why not just keep all those fish at home as pets. You could always sell or give away fish to your friends.
Liz, I'm sorry to sound so negative, but this is my observation. Anyone opening a LFS in my area will not succeed. All others have tried and failed. The only one we have in the surrounding 35 miles is struggling badly. The last time I was there, his tanks were filthy, and he had a major algae problem taking over many of his tanks....It's really sad watching someone's life dream slowly turn into a nightmare.....