We kept about 30 or more in a 20L for a long time a few years back. When we tired of them, we used them for bait.
When we kept them, we kept the water cool and really well oxygenated. What I notice when I buy a bucket of them for bait is, if you keep them in the bucket alone, they'll stay alive in there for the day but as soon as you put them on the hook they die, because they're weak. If you place the bucket in the lake or stream with fresh cooler water moving through it, they live a lot longer on the hook. I learned this because when they wiggle longer on the hook, they catch more fish.
I noticed on youtube someone was catching crappies with little fatheads. They claimed that if you placed the bucket of minnows over the side of the boat in the water, you'll catch more fish. He postulated this was becuase the bucket of fish attracted fish near your boat. The reality is, the cooler oxygenated water kept his fish stronger so that when his minnow was on the line, it wiggled more, thus catching more fish.