Fx5 Minimum Advertised Price

  • We are currently upgrading MFK. thanks! -neo
Still confused about the advertised price thing. If someone was listing it on e-bay for $180 that's not what I think of as advertising. I think of advertising more as the adds in the mail/paper, on t.v., or the annoying ones all over the Internet.

So is Hagen saying that listing it on e-bay is advertising? Or did either Hagen or the Monster Pets owner misunderstand each other?
 
Ebay policies are usually in a realm of their own. We had to deal with a abunch of crap when we set up our ebay store. It boiled down with us that the companies we dealt with said as long as the buy it now price was the MAP, they didn't have a problem with it. Think of anything on the internet as advertising. I think it may have been a misunderstanding. Like I said, ebay policies are usually a world unto themselves.
 
Great thread. I was wondering how they were able to sell so much cheaper than the stores, without any reprecussions. Thanks for sharing.
 
FROM HAGEN....A FAQ RESPONSE TO MAP


Effective May 1st, 2007 Hagen implemented a
“Minimum Advertised Price Policy”. Simply put, this
sets a minimum price that Hagen products can be
advertised for.
We have taken great measures to encourage retailers
to provide high levels of customer service and to provide some
protection from Internet discounters who reduce prices without
regard for service.
What does this mean for you?
The end of large disparities in advertised prices
between the Internet and your store is near (at
least, where Hagen products are concerned).
We are not just preaching our
belief in your business; we are
practicing it and hope that we
will earn the right to do more
business!


MORE

Our Minimum Advertised Price policy is another resource that we feel will lead to your
success in today’s marketplace. The goal of our M.A.P. policy is to end the pricing gap between
discount outlets and full service retail locations. M.A.P. policies work by establishing pricing
limits on advertised products. Advertising is defined in our policy as published prices distributed
to the public. Distribution to the public includes flyers, direct mailings, internet publishing as
well as traditional advertising mediums such as newspapers, radio and television. Our M.A.P.
policy in no way determines the actual retail price. M.A.P. prices are established using a simple
formula based on Dealer Cost and MSRP.
Our pricing policies are not intended to inhibit the free market approach to retail pricing
structures. By setting and maintaining certain price policies, we are able to establish a true retail
value for our products, while at the same time, leveling the playing field for all of our retail
partners. This is especially true for our high end filtration and lighting products such as Fluval
FX5 Filters and GLO T5HO lighting. By establishing pricing limits, consumers will naturally
gravitate towards the best service outlets. Thus, retailers will no longer be competing based on
the price factor alone.With a level pricing structure, consumers will no longer have to choose
between great customer service and price.
 
johnptc;1485557; said:
READ THE POLICY,...SEE RED HIGHLITES
Click to expand...

I wasn't flaming you, but the capitalism that I know is for free markets, and whatever the market will bare....Yep see what is highlighted and that is definitley capitalism... I was talking about the prior message where it was thought Hagen was fixing the price, turns out that isn't the case.
 
johnptc;1485540; said:
FROM HAGEN....A FAQ RESPONSE TO MAP


Effective May 1st, 2007 Hagen implemented a
“Minimum Advertised Price Policy”. Simply put, this
sets a minimum price that Hagen products can be
advertised for.
We have taken great measures to encourage retailers
to provide high levels of customer service and to provide some
protection from Internet discounters who reduce prices without
regard for service.
What does this mean for you?
The end of large disparities in advertised prices
between the Internet and your store is near (at
least, where Hagen products are concerned).
We are not just preaching our
belief in your business; we are
practicing it and hope that we
will earn the right to do more
business!


MORE

Our Minimum Advertised Price policy is another resource that we feel will lead to your
success in today’s marketplace. The goal of our M.A.P. policy is to end the pricing gap between
discount outlets and full service retail locations. M.A.P. policies work by establishing pricing
limits on advertised products. Advertising is defined in our policy as published prices distributed
to the public. Distribution to the public includes flyers, direct mailings, internet publishing as
well as traditional advertising mediums such as newspapers, radio and television. Our M.A.P.
policy in no way determines the actual retail price. M.A.P. prices are established using a simple
formula based on Dealer Cost and MSRP.
Our pricing policies are not intended to inhibit the free market approach to retail pricing
structures. By setting and maintaining certain price policies, we are able to establish a true retail
value for our products, while at the same time, leveling the playing field for all of our retail
partners. This is especially true for our high end filtration and lighting products such as Fluval
FX5 Filters and GLO T5HO lighting. By establishing pricing limits, consumers will naturally
gravitate towards the best service outlets. Thus, retailers will no longer be competing based on
the price factor alone.With a level pricing structure, consumers will no longer have to choose
between great customer service and price.
Click to expand...

Almost verbatim for what I was told when I called them. It's becoming pretty standard across the retail industry. Not just fish.
 
In other words they can't and don't pretend to control the actual PRICE you charge for an FX5 but they do reserve the right to remove you from the retailers list for ADVERTISING the FX at a price lower than they want.

An Ebay auction can still go for far less however the buy it now will continue to reflect what hagen wants the filter "advertised" for....
 
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