i was always under the impression that 50 %was max recommended
This is an excellent point. Many people change more than this at one time. I'm sure I've removed as much as 75% on occasion. If you don't want to do more than 50% at one time, then you can do 50% twice as often.
I like to think of it this way: 50% per week might be the correct amount if one obtains the correct results, that is, the nitrates are kept very low (below 20 ppm.) If the results are still too high, then either other variables have to be fixed, or the frequency or size of the water changes has to be increased.
Many people have already detailed other options besides WC, so you can make some other choices if the current WC pattern is where you want to keep it. Here are ones I recall others posting:
1) reduce stocking levels
2) add appropriate plants (pothos is an excellent choice)
3) change type of food (high protein to lower protein, or less "filthy" foods")
4) feed less
5) improve maintenance (vacuum / filter cleaning, etc.)
6) add nitrate adsorbing materials (e.g., purigen)
Doing larger WC or more frequent WC is just one more option, not the only option. In the short run, larger and more frequent WC will probably have the most immediate impact, but it's not the only long term solution.