A. It is not a Festae
B. It is almost certainly a Mayan.
C. Prices will always vary, but anywhere between $30-70 for a Cichlid of that size (depending where you live, what LFS).
D. If Samarth is still convinced it is a Festae then its a hopeless situation. If Samarth thinks that the Mayan is a better looking Cichlid than the Festae then its a hopeless situation.