LMAO @ the gopher vid.
Chromo - I fail to see NLS being "pushed", on this forum, or any other.
Are a lot of consumers happy with the results, obviously, as New Life has no sales reps, no marketing agents, and spends pretty much zero $ on advertising, yet somehow has managed to have grown to a world-wide corporation, with distributors in countries around the globe, even in places such as Israel, Turkey, and India. Go figure?
And yet it still remains a family owned & operated business.
The owner is 71 yrs old, has been working in the aquaculture industry for the past 40 or so odd years, and could have cashed out to one of the mega pet food corporations a long time ago if $$ was his incentive in all of this. It's not like he hasn't been approached.
screamin - certainly for some people cost is everything, especially in today's economy, in which case I would recommend buying your food in bulk directly from a feed mill. Having said that, like most things in life, a major reduction in price usually comes with a major reduction in overall quality. Don't expect to get a Mercedes Benz, at the price of a Hyundai.