Bettas are in very high demand. Several stores in my area order 100 each week, and go through them. Bettas can be very profitable, if you get the right genetic strains.richardhmc;911121;911121 said:I don't know about bettas high in demand. I think they are a bit underrated actually here in ny. I see at least 50 jars of bettas in every store and most of them not bought. Maybe because of their bad colors or such