Can't you understand that i'm trying to taunt you into leaching info
LOL, you must think this is my first rodeo, I saw you coming from a mile away my friend.
As far as the second portion of your comment, asked & answered.
You have to keep in mind that the pet food business is a multi-billion dollar industry, with numerous wannabe players emerging with each passing year. No company in their right mind is going to lay everything out on a silver platter for the competition, including a detailed analysis of their vitamin content. Those that do probably don't have anything worth keeping a trade secret.
You also have to realize that New Life ships world-wide, and some of the regulatory bodies involved with regards to what's allowed on a label, and what isn't, is borderline insane. One of the state regulatory bodies in the USA actually wouldn't even allow the term 'Vitamin C", on a label, it had to be listed as ascorbic acid. And this is in the USA.
This was shortly after I had convinced Pablo to list a min vitamin C on his new upcoming labels. That killed the deal for him as he felt that many consumers wouldn't even know what ascorbic acid was. I had to agree.
Then you have countries such as Turkey, which do not allow GMO products into their country, even in pet food, and even if it is in a minute trace amount such as .0001% If it tests positive for GMO, it's refused entry, period. I thought that was interesting, and would have never seen it coming from a country such as Turkey. Go figure ....
The reality is that when it comes to labels, usually less = more. The more info you supply, the more some overly anal govt. agency is going to put you under the microscope. The more countries that you deal with, the more complicated it becomes. Every time something changes, labels also need to be changed, and all of this costs heaps of $$$.
You have no idea the kind of questions myself & New Life has to deal with sometimes. Even you were previously asking about a couple of the vitamins listed on the label. Ask me how many times I have had to answer this type of question?
http://www.monsterfishkeepers.com/forums/showthread.php?t=397225
Copper is an essential trace element to all aquatic life forms, yet because of the negative press it has received over the years by both marine keepers, and invertebrate keepers, to this day many people still don't understand that a trace amount of copper is not only NOT harmful, it's essential. If someone still wants to debate the subject, then I usually just post this:
http://www.copper.org/publications/newsletters/innovations/1998/12/water_health.html
Most consumers don't have the slightest clue what role each of these vitamins & trace minerals play in the development & overall health of a fish, nor do they care to know. Not everyone is a geek like me.
As far as marketing, the vast majority of people stop reading past the first few ingredients, and perhaps the protein %. Many don't even look beyond the sticker price. Having said that, I will make note of your concern & pass it on. Thanks.