This is how i see at no point in that post is there a message saying the picture is of the fish or refer to the display picture on the website as this is the fish, the picture is just there to make the site look good. Yes it wrong but is it making him dishonest no. this is the point i was trying to make its just being used to show the type of fish not the exact fish and no where on the page does it mention the picture is the actually fish for sale.
hence calling him dishonest i feel is in correct. He stole a picture without asking you if anything call him a picture thief but calling a whole aquarium dishonest for one little thing like this is over board especially when theres nothing evening pointing at the picture saying they are the fish for sale.
And if people are really so defensive of there pictures there is an easy solution, dont post the picture on free sites where something like this could occur, theres always going to be someone stealing your pictures. Its the Internet... look at the movies they lose millions of dollars and there is very little that can be done. no offense but its a pretty basic simple picture also its not as if he stole a picture of the monalisa painting and tried to sell it. its just a normal picture shot off a camera, no art no nothing so he didn't even steal anything special just an iphone picture from the look of it, not that it makes it right but there are much better pictures of frontosa on the net so if he was trying to scam people he could of used a more decent picture.