I wouldn't pay it. It's hard to grow these fish out over 3"-4", and most of them die before this point. At 1", the most I'd pay is $10 per, and even that would make me cringe.
$40 for a 1" Electric? Wow, I can't even fathom paying that much for one of those, only for them to grow to maybe 4 to 5 inches. I have had the regular Jacks, but I wouldn't pay that much, not a chance.
Yeah, thats a fair "Retail" pricing. Thats standard...but we folks here on MFK sometimes get spoiled by member deals. But then again whats a "Great" deal anyways.
I have a female Cuban 6" for $10 and nobody wants her....supposed they are sought after too. I post my fishes for lowball cheap on many forums and Aquabids and CL and nobody buys them. I give it to a LFS that sells it for 3-4 times the credit they give me, SOLD the next day
Nowadays, in the hobby I just say, "Whatever Dude"
It depends on the area too. Not everyone has access to EBJD or know their origins. They walk in, see a pretty little blue fish and think "oh wow, never seen this before".