I hope you still plan on selling beardies at $60(ish) regardless of whether theres an online site thats selling them or not. The reason I say that is that as mentioned, they are great sellers, and you'd be surprised at how many people just don't shop online...so bottom line is even if there is a site selling beardies fr $25, theres enough people in your area you could easily sell em for $60 in your shop.
Also, I agree with what ws said about lowering prices brings in more sales and such, but there is a point were the added sales arn't worthe the lower prices in product, and with a business such as a pet store, that point comes alot sooner then said a grocery store (volume of sales and such) So i'd stick to keeping your prices comparible to the toher shops int he area, possibly a little bit lower (mabye even higher depending on the circumstances...such as location, if your the only one that carries a specific product, etc)