Their response contradicts their own information on their own products on their own website, I think they need to make up their minds. It also contradicts the response I got from a shop who emailed seachem to see if they could market it differently on ebay but the reply stated "they are different products".
These are pulled directly from seachems explainations of pond and aquarium prime:
a) Pond prime:"A 500 mL bottle treats over 10,000 US gallons, much more than competing products."
b) Aquarium prime:"A single 100 mL bottle will treat 1000 US gallons of tap water." (this means 500ml would treat 5000 US gallons)
The numbers do not add up to them being the same product at the same concentration. If they were the same product at the same concentration then a 500ml bottle of regular prime would treat 10,000 US gallons as well.