Yes private labeling of products is a normal business practice. I dont know why that is hard to accept.
Here is some interesting info about FDA approval:
http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm047470.htm
NLS had this to say: "Our premium line of fish food is made in the USA, in an FDA approved state-of-the-art facility. All of the ingredients used in New Life Spectrum premium fish foods are thoroughly analyzed and certified, ensuring only the highest grade of quality and purity in each and every container of our food."
http://nlsfishfood.com/index.php?option=com_content&task=view&id=26&Itemid=59
Why the fuss about FDA approval, are you also questioning NLS for this?
Ok then like I said to keep things simple and no "fuss", keep giving them your business.
And as far as NLS goes, the owner has been doing this since the 70s, and to me, that is more of a reputable product including all of its recognition and awards.
The part where they say "FDA approved" facility, it could also mean that the facility is an FDA "inspected" manufacturing facility; usually by GMP.
Regardless, I would rather put my trust in a company that has been around for that many years to be FDA approved, than a company whom just released and all it has to say is a green check mark of "FDA approved".
And as I mentioned before about the probiotic use in there food, they do not state if the bacteria is even stable/alive or when it was manufactured and/or when it will expire.
Without pre-biotic food to nourish the bacteria, or refrigeration to keep them stable, the bacteria would have died long before the fish consumes it.
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