I was trying to give the benefit of the doubt to kmuda, but it appears that he has finally spoken, in the safety and security of his own forum, and he is apparently just as clueless today, as he was when he was first introduced to this situation.
I don't know the person who posted the following on his forum, but they appear to be a long term member in good standing of kmuda's forum.
"There is a degree of greed associated with most who are trying to make their way in this world. Greed will cause well intentioned people to bend their principles and ethics. It's difficult, amongst a large constituency of reasonable people, to identify a clear line where shrewd, opportunistic business practices bleed into the realm of being unethical.
Based on the information available to me at this point, I believe Darius Chodocinskas' marketing practices crossed the line of shrewd and opportunistic and became unethical. I believe he either encouraged or endorsed his marketing team to intentionally mislead consumers who were wanting an ethoxyquin free fish food by systematically providing misinformation in hopes it would garner him more business. As a result, I don't find him, or anyone he employs to advance his interests, a credible source of information. I no longer base my product acquisition decisions on any information Darius or his agents provide to the marketplace."
Thank god somebody gets it.
Kmuda would have everyone believing Northfin really did not claim anything else others have claimed in that they work under the belief that if they are not adding it then they don't have to claim it. Those were his exact words, and he couldn't be further from reality.The fact that others excluded EQ from their labels (this isn't some huge trade secret) is NOTHING like what Northfin has done.
Northfin stated on their website, and marketed this organic holistic type notion that their food is naturally preserved, and doesn't contain any preservatives or harmful chemicals to preserve it's products, to everyone and anyone that would listen. It was their way in to a very tight market.
In fact, even after everything that has taken place, Northfin is still promoting their products this way.
http://www.canadian-aquatic-feed.com/?page_id=34
"
NorthFin Premium Fish Foods does not use any preservatives or harmful chemicals to preserve its product line.
The combination of certain ingredients/vitamins, along with the drying process itself allows the foods to be naturally preserved".
Unlike what kmuda states, this is not at all like what any other fish food manufacturer has done. Not the likes of NLS, Hikari, Omega, Ocean Nutrition, Xtreme, Cobalt, Tetra, Wardleys, Purina, or anyone else. Not even from pet fish foods manufactured in China!
To the best of my knowledge no other manufacturer of pet fish food in the free world has ever marketed their products as being *preservative free* while in the same breath using knee jerk anti-green terminology such as *harmful chemicals* to describe any form of preservative outside of their so called organic holistic brand.
That's the part of this equation that our dear friend kmuda has failed to grasp. They sold him a sheet sandwich, and he's still eating it.
RD.
summed it up perfectly. I remember him posting something like "Why would I pay for a test to tell me what I already know?" 
That's exactly how I feel. I know NF contains EQ regardless of their claims. So I would pay $90 for the test, $15 for the food plus the shipping & handling and then get a test telling me that NF cichlid contains EQ at ~100-150 ppm. No thanks.
