Also pictures do much justice and advertising. Unfortunately the colors just never came back so that made it hard to sell as well. Example: Umbeeking has some pretty stunning Festaes with super stunning colors, that would probably sell for $300 + for the pair. No way discrediting your Festae but trust me pics do justice. If I took a pic of same fish with my 7MB camera and AquaMojo took pic of same fish and we competed to sell it, he'd win because his photos are sooooooooo stunning. Not just saying that its equipment but everything go into it. Especially in trying to sell pearly Flowerhorns, you want the right sheen on the pearls.